Connect your goals with that of your audience You might also make wrong conclusions, and take the wrong next steps (our design sucks, we need to rebrand) while you just did not understand your audience. Making the wrong assumptions can mean that you’ve been putting out content for months, investing time and resources, but no one actually cared because it was not addressing any pains or pleasures your audience has. If you’re not talking with them, at least listen to conversations customer-facing colleagues are having, check reviews, read comments to posts from others in your industry, etc. Not per see on LinkedIn, you can use other channels, but talk with them and understand them.

In order to be of service and help with the stories you tell, you need to understand your audience’s pains, desires, and frustrations, and in order to do that, you need to talk with them. The content you put out is not just for you. That way you can get everyone on board and have a consistent voice. Especially as a company, it’s essential to do so. Whether you’re trying to build your personal or company brand on LinkedIn, you will need to look deep into yourself and understand what makes you unique, in which way you want to add value, and how that changes over time.ĭocument it in your Brand Style Guide and look back after a couple of weeks/months and see if you still agree that this is how you want to add value. If you take a simple chair, place it in the middle of the room, and have 12 people look at it, you’ll have 12 unique perspectives.Įvery person is unique and has value to add in a unique way. You can access it directly, no need to enter your email address.įree resource: Set up your Content Marketing Strategy Guide and Sheet.

If you haven’t already, check out our free resource below. Your Content Marketing Strategy is the starting point of your LinkedIn Marketing Strategy. Have you already set up your Content Marketing Strategy? If so, you’re in luck. Content Marketing Strategy and LinkedIn Marketing Strategy

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