There are currently 11 skus between the Jesse James and Full Throttle brands.

In less than 5 year, the brand has sold over 150,000 cases, which is a great accomplishment in the liquor industry.

In 2011, Dupree launched Jesse James America’s Outlaw Bourbon which has exceeded all expectations is now being sold in 40 states as well as Australia, Germany, and Uruguay. These are regional events that draw fans from a 400- 500 mile radius and acts as another great co-branding opportunity for all of the Mighty Loud brands and its radio partners. Mighty Loud also produces a series of 4-5 day festival events, partnering with NASCAR, Live Nation, House of Blues, AEG. Dupree previously created and Executive Producer of the Emmy-nominated MTV series Two-a-Days, and numerous pay-per-view specials including Sturgis Exposed and Mardi Gras Exposed, and the Dirt Poor Comedy Show. Dupree is the creator and Executive Producer of the smash TruTV series Full Throttle Saloon which is a behind the scenes look at what it takes to run the world’s biggest biker bar in Sturgis, SD and wrapped the sixth season after the 2015 Sturgis Motorcycle Rally. Mighty Loud has many divisions- a record label and music production company, a television production company, event management and production and a marketing/consulting division which works with companies such as Zippo Lighters, Sidney Frank’s Crunk Energy Drink and Harley Davidson Motorcycle Company. Reviews FOLLOW ME Jesse Dupree Jesse James Dupree is the owner of the multi-faceted Mighty Loud Enterprises, the front man of multi-platinum selling rock band, JACKYL, owns his own brand of spirits and has developed a research platform that will revolutionize the media industry.

Download full throttle saloon show